Approximately 11 per cent of internet users block ads online. While this can be convenient for users, it means brands have to find new tactics to reach people. The reality is, paid ads are not as profitable as they used to be. As a result, more and more businesses are opting for content marketing.
While our strategies are built around this reality, many small businesses and large corporations alike are not aware that approximately 70 per cent of customers prefer learning about a business or brand through an article rather than through conventional ads. We, on the other hand, always see these changes in digital marketing before they come to fruition. This allows us to be fully prepared to adapt and change in the ever-changing internet landscape.
We develop content-centric marketing, which serves as a relatively inexpensive yet highly effective marketing strategy. Establishing a website that’s full of attractive, SEO friendly articles is significantly cheaper than most forms of advertising.
Our content marketing strategy creates targeted leads consistently, resulting in an influx of traffic through social shares.