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June 17, 2019

Outdated Content Marketing Practices You Should Avoid!

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For the past few years we ‘the online marketing industry’ have been overwhelmed with practices that claim to boost online ranking. Some of these practices include using link networks, guest blogging, keyword stuffing and a whole lot more.

These techniques did bring some results in the past few years. However, with today’s technological trend and Google aiming to provide relevant and high quality search results to users most of these methods are rendered obsolete and does not bring any bearing to your content marketing.

If you are using old methods for marketing your content on the web, it is time to re-evaluate and change your techniques now. Here are the top three content marketing things that you should avoid now!

Stop Writing Poor Content

Relevance, this is the first thing that you should consider before publishing a write-up on your website. Ask yourself if the content you are going to publish is related to your business and most importantly if it provides substantial information to the readers. Avoid writing content for the sake of just updating your website. While it is necessary to post something on your page to let your followers know that you are still active, it is somehow more important that updates from you are informational.

Avoid Improper Keyword Stuffing

Back in the days when Google didn’t care much about the contents of your website, putting poorly structured keywords anywhere in your article was acceptable and would still drive lots of traffic. Cramming more keywords and phrases on your articles does not only sound redundant some of them are also grammatically wrong. Furthermore, it does not provide any information or relevance at all to the overall article.

Be a marketer or blogger who knows how to insert proper phrases and keywords on your entire article. This will help you convey a sense of professionalism on your website and by doing these you would retain and attract more visitors through the relevance of your content.

Stop Improper Usage of Link Networks

Investing hundreds of dollars by signing up on link networks to provide you with backlinks is not a good idea today. Back in the day, a link network would be a great help in boosting your network traffic but it does not apply in today’s marketing scene. You are now required to have backlinks from reliable and relevant websites. It means your articles which feature a beauty product cannot have excessive backlinks from a website that markets plumbing, or window cleaning services.

Backlinks are still a great help when it comes to boosting your SEO ranking. However, you need to build them over time and should not rely on link networks that promise irrelevant links to your website.

These are just some of the most important points that you need to avoid and consider if you wish your content marketing to be still relevant in today’s age. Always be aware of the newest changes and latest marketing trends to make sure that you are always up-to-date and thus ensures higher SEO scores for your sites.

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